Google Ads That Put Your Business in Front of Customers

Google Search Ads, explained simply

Search ads appear above the regular results when someone types a query related to your business. You choose a daily budget and pay when someone clicks. Done well, they reach people who are ready to call or book right now. Done poorly, they burn money on searches that were never going to become customers.

An honest note: no one can guarantee a specific number of leads or sales from advertising. Results depend on your market, your offer, your budget and your competition. What I focus on is getting the fundamentals right and improving from real data.

What's included

Every campaign starts with understanding your business: which services are most profitable, which areas you serve and what a new customer is worth to you.

• Campaign setup and account structure
• Keyword research based on real search terms
• Negative keywords to block irrelevant clicks
• Clear, specific ad copy
• Landing pages built to convert
• Call and form conversion tracking
• Ongoing bid and budget optimization
• Plain-English monthly reporting

Landing pages and tracking matter as much as the ads

Sending ad traffic to a slow or confusing homepage is one of the most common ways small businesses waste ad spend. I make sure clicks land on a page that matches the search and makes it easy to call or request a quote.

Conversion tracking lets us see which keywords and ads actually produce enquiries — not just clicks — so the budget moves toward what works. Meta (Facebook and Instagram) and other paid channels can be added where they fit your audience.